Until very recently, I had no idea who my ideal client was.
Having worked in marketing for a long time, I had heard and used phrases like “target audience” many times. I understand why it’s important to know who you’re talking to. But I definitely struggled with figuring out who the target audience was for my own business.
The reason for this might be because I was usually working for someone else who would have already figured that out for me. For the past few years, I was working at an advertising agency where numerous people, working in different and specific roles would do exactly that. As a web developer, I literally had one job – to take the comps and turn them into functioning websites.
When I decided to leave my day job and do my own thing, I knew I would have to learn how to do all of those other things that go along with running a business, like accounting, working directly with clients and…defining a target audience.
If you asked me six months ago who my ideal client was I would have said “anyone who wants a website.” – Seriously!
Since then, I’ve learned through experience that this answer was 100% WRONG!
Yes, many of my prospective clients will most likely need a website. But it seems hilariously obvious to me now that there were a few missing qualifiers.
For example, it would be great if my ideal client wants a website AND:
- is willing/able to pay me what I’m worth
- has a product/business/brand that I can really get behind and want to support
- is joyful and kind – someone who I enjoy working with
And extra points if they are someone who:
- is passionate about their work and will make our project a priority
It seemed scary to get real about defining my ideal client because I didn’t want to turn down any work.
As a new entrepreneur, I was in a “take what I can get” mindset. It wasn’t until I started shifting that mindset that I really began to get a clear idea of the direction to take my branding and begin to grow my business in the way that I want.
I spent some time thinking about the kinds of projects I wanted to work on and the type of people I want to work with. And I even figured out that simply by being myself, I would be more likely attract that ideal client.
Getting clear about those things gave me so much inspiration for what is now Code Love Creative!
So if you’re unsure about who your ideal client is, take a look inward. Don’t be afraid to ask yourself:
- Who do you actually want to work with?
- What’s important to you?
- How can you blend that into what you do so that you can attract like-minded clients?
Need help honing in on your ideal client? Do you want your branding and website to reflect who you are so you can attract the attention you want? I can help!