Web design, branding and marketing tips for small business owners and solopreneurs.
“If you build it, they will come” This quote from Field of Dreams popped into my head yesterday and it got me thinking about how it relates to being an entrepreneur. If you’ve ever had a dream of starting your own business then you can probably relate to the main character, who risks everything (even […]
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If you have a blog or online presence for your business then you know how important it is to have beautiful branded graphics, not only for your website, but also for social media. Canva is a great tool for creating graphics for your business. But you may feel confused about how to get started. 5 ways […]
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Today I want to introduce you to a friend/past client of mine whose story I think you’ll understand. If you are longing to have a website that speaks to your ideal clients or if you have a website that is outdated or causing you frustration, then you’ll want to keep reading! Suzan Colón is a […]
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Do you want to take your business to the next level and create a website but you’re not sure where to start? Here’s a hint: there’s some work that needs to be done before you start picking out the visual elements. Whenever I start a new web project with a client we do what I […]
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Lately I’ve been thinking a lot about how to best attract ideal clients and customers. It’s actually a kind of meta exploration since I’m not only thinking about this in terms of my own business; I want to help my clients attract their ideal clients and customers, too! That’s why I love when I get hints […]
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I’ve been designing and building websites for 10+ years and working in the marketing field for a good portion of that. That’s why I’ve seen the gamut of blunders when it comes to business websites. Over the years, it’s been easy to spot the most common website mistakes, which I’ll be sharing with you here, […]
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What’s the first word that pops into your head when I say “branding?” If you thought “logo,” then I want you to read the next line extra carefully. Your brand is NOT your logo. Branding can be tricky concept to grasp. That’s why it’s not surprising that many people think of brands as being a the […]
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Do you feel like you need clarity in your branding? Are you not even sure you have a brand? Have you ever really thought about it? Don’t worry. I’ve been there and I want to help! I totally understand exactly how you’re feeling. When I first started my business I had no idea what brand positioning […]
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Why is branding so important to my business? Isn’t branding just a logo and color scheme? If you’ve ever had questions like these, you are not alone! Branding can be tricky concept to grasp. That’s why it’s not surprising that many people think of brands as being a the logo and color scheme of a business. […]
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