If you have a blog or website, you’ve probably heard the term SEO thrown around a million times every day. It stands for Search Engine Optimization and it basically consists of a series of strategies for making your website appear in search engine results more frequently. That’s why it’s important to know some basic SEO tactics in order to maximize your exposure to potential clients and customers who are searching for your products and services.
The holy grail of SEO success is appearing in the top ten search results on Google (first page), which will send you the most traffic.
And you may be thinking, “great! I want all of the traffic! But how do I do this SEO thing?”
The cool thing about most blogging platforms(such as wordpress) is that it makes search engine optimization really easy. In fact, most of the time you don’t even really need to know any code in order to implement these basic SEO tactics:
Let’s start with one of the most basic SEO tactics…keywords.
Using keywords throughout your website content is essential for attracting traffic and customers. Search engines such as Google regularly browse through your website for topics and words to get an idea of what sort of stuff you talk about. Then decide who they will show your website to in the search results based on a number of factors. One factor is relevancy.
Relevancy means that you have information on your website that will be beneficial to the person who is using the search engine.
For example, if you talk a lot about mindfulness on your website, your website will probably be deemed relevant to someone who is searching for ‘how to be more mindful.’
So how do make use of that knowledge? Use more keywords!
But not just any keywords
Remember, your goal is to show search engines that you have relevant content for your potential clients because these are the people you want find your site. These are the people who are looking for what you offer and just need to discover you!
So you want to specifically use keywords related to your business that your potential clients and customers are searching for.
Figuring out the right keywords to focus on requires a little bit of reverse engineering so to speak. First imagine your target audience. These are the people who will benefit the most from finding the content you’re creating.
Try to think about what people are typing into their search engines when they look for your type of services. These are the exact words and phrases that you want to incorporate those words into your website copy.
You’ll want to get specific, too. Think about the millions upon millions of websites online that are competing for the same top ten spots in search results.
How can you get more specific with your keywords? You want to prove to search engines that your content is exactly what users are searching for.
Do this by using long-tail keywords. This basically means longer, more specific keywords that are relevant to your content.
For example, if you’re writing about meditation and mindfulness, your ideal customer might be searching for “how to create a morning ritual” or “how to relieve anxiety with meditation.”
Concise and well-organized content
One of the easiest basic SEO tactics to implement is to be sure and keep your content clear and organized.
Separate chunks of copy into smaller paragraphs which will help it be easier to read.
Blog posts should be at least 300 words so that it provides enough information and value but typically not more than 600 words or it might lose readers’ attention.
Link to related content
One of the key points to remember is that search engines want people to find the content that they’re searching for. Your goal with SEO is to show them that you are the best content for the people who are searching your for your products and services.
It’s important to actually be the best content and provide the best value for those readers. One way to do this is to link to other relevant content that will provide even more information related to that content.
Linking within your own website is a great way to keep users engaged on your site and decrease your bounce rate (the percentage of users on your site who leave after viewing only one page). Having a lower bounce rate also helps your SEO because it tells search engines that people are benefiting from your content.Search engines want people to find the content that they're searching for. Your goal with SEO is to show them that you are the best content for the people who are searching for your products and services. Click To Tweet
Build relationships with other bloggers
Yes, you can work on SEO by becoming friends with other bloggers! Guest posting on other blogs is a great way to gain backlinks to your own website. Search engine notices when you have external links to your website and takes that as a sign that you have great content to share.
Use an SEO Plugin
All of the above tips are easy to do without knowing any code. There are a bunch of ways to implement SEO in the code as well:
- use the keyword in your page title
- use the keyword in your URL
- use the keyword in your H2 tag, somewhere in the first paragraph, and a 2-3 times within the body copy
- use the keyword in your meta description
- use the keyword in the alt text of all imagesand the image file name
- make sure your post is at least 300 words in length
Does all of that sound like a foreign language?
Don’t freak out just yet! There are a bunch of plugins that can help you do all of this. My favorite is Yoast SEO. This plugin will score your post and tell you exactly what you need to adjust for better SEO.
I named my business after my belief that coding can be really fun and can help us do amazing things for our businesses. I love sharing proof of that with you! Please feel free to leave a comment below with any questions you might have.
Do you want to LOVE your website? Check out my services to see how I can help.