Why is branding so important to my business? Isn’t branding just a logo and color scheme?
If you’ve ever had questions like these, you are not alone! Branding can be tricky concept to grasp. That’s why it’s not surprising that many people think of brands as being a the logo and color scheme of a business.
The thing is, a brand is SO much more than those things.
A well-defined brand tells a story, not just about your business but about your audience. A well-defined brand exudes a personality that makes your audience want more. A well-defined brand attracts the right clients and customers.
I want to teach you how to achieve a well-defined brand for your business. But first, let me tell you a little bit more about why it’s SO important for your business….
“Don’t you know who I am?” – Brand Familiarity
Something we all have in common as creative entrepreneurs – and as human beings – is the desire to be recognized and appreciated. This is something that well-thought-out branding can help you achieve for your business! You want people to see your work and know that it came from you. Building a consistent brand is essential for developing that sense of familiarity with your audience.
Learn how to define your target audience.
Take my FREE 7-day branding course:
“You had me at hello” – Attracting Your Target Audience
When people interact with your brand for the first time – whether that be reading your blog post or seeing your post on Instagram – you want them to know right away that you are right for them. This doesn’t happen magically. A lot of thought and consideration goes into developing a brand story, personality and voice. Building a solid foundation for your brand is what will set you up for success when trying to attract your ideal clients and customers.
“I’ll have what she’s having” – Building Trust
Statistics show that it may take potential customers 7 interactions with you before they make a purchase – SEVEN! As a business owner, this tells you a few important things. First, your audience need to be reminded about your existence, meaning consistent interaction is important. Second, not only do you need to be interacting with your audience, you need to be gaining their trust. By having a clearly-defined brand you will be able to deliver consistency in your brand personality, messaging, products and services. This consistency is what delivers your audience value over and over again AND establishes you as an expert in your niche. A consistent brand is what gives your audience the confidence they’ll need to make a purchase from you.
Do you want these things for your business? I know how you feel!
A few years ago, I quick my cushy full-time job to pursue my dream of being a creative entrepreneur. It took me a year before I learned the importance of defining my ideal clients. It took me even longer before I learned the important of consistency in my branding.
You don’t have to take the same long and winding path I took. Follow my process for creating a brand you love and set yourself up for success NOW.
I’m SO excited to tell you about my course, Brand Love, which will walk you through this process step-by-step.
This self-paced course will teach you:
- The 5 essential elements of a successful brand
- How to define your target audience, ideal clients/customers
- Get clear and consistent with you brand’s messaging
- Creating a mood board, style guide and logo
- Weave your brand into your business, website and social media presence
- PLUS, Branding mistakes to avoid
Not sure who your target audience is? Have no idea how to create a style guide and logo? Want to have a beautiful and consistent aesthetic from your website to social media?
If you’re struggling with bringing your business to the next level, this course is for you! Have questions? Feel free to leave a comment below or get in touch.